In their book titled ‘Marketing Excellence’, Chaffey and Smith (2001) developed the 5s of digital marketing to provide a more effective internet marketing strategy.
Their model is focused on increasing brand presence, client engagement and ultimately boosting online transactions through 5 objectives:
Sell - > distribute your product and services online
Serve - > provide value to customers
Speak - > attract and engage customers with outstanding content
Save - > help where customers save time and money via online channels
Sizzle - > build and enhance your brand online
If you need advice for your digital marketing strategy get in touch today