Media Q&As are a set of key questions and answers that media will likely ask you when you are launching a new product or service, when you are sharing financial information and performance data about your company or if you are providing any media update.
It is important to produce internally a list of questions. This will help you guide the creation of your key messages, the ones that you want to communicate to the media and anticipate potential critical questions.
By having Q&As you will be in control of the content that you intend to share when you are asked for an interview, whether on TV, radio or for print.