Intelligo Consulting
The Key Elements of Strategic Public Relations
These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...
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Intelligo Consulting
2 min read
How to use statistics in PR
Statistics are fundamental to build your brand visibility and thought leadership. They are a powerful tool to gain interest from the...
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Intelligo Consulting
2 min read
Strategic PR: Key Elements to Consider
These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...
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Intelligo Consulting
2 min read
How can Brexit affect London's position as the hub of PR in Europe?
London could lose its position as PR European capital post-Brexit. So what are the main threats and opportunities? Threats International...
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Intelligo Consulting
2 min read
Preparing for your interview
Interviews are a great opportunity to gain visbility. Before you are interviewed, it is key to prepare. So here are a few key principles...
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Intelligo Consulting
2 min read
Key things to consider when appointing a PR agency
If you are looking to appoint a PR agency to boost your brand, it is useful to have key criteria in mind. These can include the agency’s...
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Intelligo Consulting
1 min read
[Video] Corporate & Consumer PR
Consumer PR denotes any activity that targets consumers. Corporate PR refers not to the audience, but to the subject, suggesting a focus...
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Intelligo Consulting
1 min read
[Video] Crisis communication: key elements to consider
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company,...
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Intelligo Consulting
1 min read
[Video] Key Questions to Consider for Your PR Strategy
Key questions to consider when designing your PR strategy are: • Who are you? What is your brand all about? • What are your mains...
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Intelligo Consulting
1 min read
[Video] What are Media Q&As?
Media Q&As are a set of key questions and answers that media will likely ask you when you are launching a new product or service, when...
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Intelligo Consulting
1 min read
[Video] What is ‘off the record’?
If you are a spokesperson, a CEO or a media relations executive, then you must be aware of what ‘off the record’ means. There are 2 types...
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Intelligo Consulting
1 min read
[Video] What is a Media Briefing Book?
A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...
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Intelligo Consulting
1 min read
[Video] Online PR: Who are Your Stakeholders?
It is crucial to set up your audience before you start communicating. This depends on the type of campaigns you are running and on your...
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Intelligo Consulting
1 min read
[Video] How Can you Make your Online PR More Effective?
Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...
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Intelligo Consulting
2 min read
[Video] How to Write a Great Press Release
Writing a press release can be daunting and you may not have a lot of time to do so. You may be asked to include different angles from...
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Roberto Napolitano
2 min read
Online PR for your Digital Marketing Strategy
In a previous post we introduced 5 Impactful & Cost-Effective Marketing Activities for your business. Relationship Marketing was one of...
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Roberto Napolitano
2 min read
5 Impactful & Cost Effective Marketing Activities
Are you looking to boost your marketing in 2017? Here are 5 impactful and cost-effective marketing activities you can implement to drive...
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