These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...

A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...

Online PR is a below-the-line marketing activity that uses online channels to increase brand presence and improve your brand image. The...

It is crucial to set up your audience before you start communicating. This depends on the type of campaigns you are running and on your...

Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...

In a previous post we introduced 5 Impactful & Cost-Effective Marketing Activities for your business. Relationship Marketing was one of...