Interviews are a great opportunity to gain visbility. Before you are interviewed, it is key to prepare. So here are a few key principles...

Congratulations! You have secured a media briefing. This is a great opportunity to increase your brand visibility. Now, to get it right...

If you are looking to appoint a PR agency to boost your brand, it is useful to have key criteria in mind. These can include the agency’s...

The media landscape has drastically changed. All you say can be used on print, online and on social media channels. Media training is...

A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...

Online PR is a below-the-line marketing activity that uses online channels to increase brand presence and improve your brand image. The...

It is crucial to set up your audience before you start communicating. This depends on the type of campaigns you are running and on your...

Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...

Writing a press release can be daunting and you may not have a lot of time to do so. You may be asked to include different angles from...