Interviews are a great opportunity to gain visbility. Before you are interviewed, it is key to prepare. So here are a few key principles...

Congratulations! You have secured a media briefing. This is a great opportunity to increase your brand visibility. Now, to get it right...

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company,...

Media Q&As are a set of key questions and answers that media will likely ask you when you are launching a new product or service, when...

If you are a spokesperson, a CEO or a media relations executive, then you must be aware of what ‘off the record’ means. There are 2 types...

The media landscape has drastically changed. All you say can be used on print, online and on social media channels. Media training is...

A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...

It is crucial to set up your audience before you start communicating. This depends on the type of campaigns you are running and on your...

Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...

Writing a press release can be daunting and you may not have a lot of time to do so. You may be asked to include different angles from...

In a previous post we introduced 5 Impactful & Cost-Effective Marketing Activities for your business. Relationship Marketing was one of...