Intelligo Consulting
Preparing for your interview
Interviews are a great opportunity to gain visbility. Before you are interviewed, it is key to prepare. So here are a few key principles...
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Intelligo Consulting
2 min read
How do you prepare for media briefings?
Congratulations! You have secured a media briefing. This is a great opportunity to increase your brand visibility. Now, to get it right...
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Intelligo Consulting
1 min read
[Video] Crisis communication: key elements to consider
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company,...
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Intelligo Consulting
1 min read
[Video] What are Media Q&As?
Media Q&As are a set of key questions and answers that media will likely ask you when you are launching a new product or service, when...
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Intelligo Consulting
1 min read
[Video] What is ‘off the record’?
If you are a spokesperson, a CEO or a media relations executive, then you must be aware of what ‘off the record’ means. There are 2 types...
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Intelligo Consulting
1 min read
[Video] Why is Media Training so important for your business?
The media landscape has drastically changed. All you say can be used on print, online and on social media channels. Media training is...
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Intelligo Consulting
1 min read
[Video] What is a Media Briefing Book?
A media briefing book is a set of information on: • media outlets you are targeting • journalists' background and reporting style • types...
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Intelligo Consulting
1 min read
[Video] Online PR: Who are Your Stakeholders?
It is crucial to set up your audience before you start communicating. This depends on the type of campaigns you are running and on your...
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Intelligo Consulting
1 min read
[Video] How Can you Make your Online PR More Effective?
Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...
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Intelligo Consulting
2 min read
[Video] How to Write a Great Press Release
Writing a press release can be daunting and you may not have a lot of time to do so. You may be asked to include different angles from...
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Roberto Napolitano
2 min read
Online PR for your Digital Marketing Strategy
In a previous post we introduced 5 Impactful & Cost-Effective Marketing Activities for your business. Relationship Marketing was one of...
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