There are many definitions of branding. In this blog you can find some of the most common ones to better understand what branding is

The future of Marketing is in data or data is king as many marketing experts say. The amount of data produced every day is overwhelming...

Marketing is changing, and it is changing fast. With new technologies available in the market, the rise of marketing automation and the...

These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...

'Agile Marketing' has become the new key word in marketing strategy. An agile marketing approach is one that can respond quickly to...

In marketing we often talk about demographics to segment our target audience. However, there are even more criteria that we can use to...

Twitter is a great social media platform that you can use to increase your brand spread awareness and visibility, generate leads and...

LinkedIn is one of the most used platforms in the B2B world and it is one of my favourites. LinkedIn Marketing Solutions can help you...

Online PR is a below-the-line marketing activity that uses online channels to increase brand presence and improve your brand image. The...

Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...

营销已经变得越来越快，越来越高效，然而也越来越难以管理。 市场上可供使用的技术手段的确帮助市场营销员更好地识别他们的目标受众和属性价值，从而让客户更顺利、更快速地过渡到销售。 有些公司想要建立更加有效的营销策略，还可以将他们的客户与他们的营销策略相结合。...

How can you adopt an agile marketing approach? Firstly, you will need an agile mind-set. Think about transitioning from an orchestra...

Why is agile marketing relevant for your business? With so much change driven by technology, marketers have to act and adjust their...

One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses. When it...

Marketing has become faster, more effective, and yet more complex to manage. The technologies available in the market are indeed helping...

In their book titled ‘Marketing Excellence’, Chaffey and Smith (2001) developed the 5s of digital marketing to provide a more effective...

Evolution in marketing is leading a transition away from the traditional 4 Ps marketing strategy. The recent S.A.V.E. approach -...