Intelligo Consulting
What is branding and why it is so important for your business
There are many definitions of branding. In this blog you can find some of the most common ones to better understand what branding is
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Intelligo Consulting
2 min read
How Big Data is Changing Your Marketing
The future of Marketing is in data or data is king as many marketing experts say. The amount of data produced every day is overwhelming...
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Intelligo Consulting
2 min read
A SMART Approach for Your Marketing Strategy
Marketing is changing, and it is changing fast. With new technologies available in the market, the rise of marketing automation and the...
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Intelligo Consulting
2 min read
Strategic PR: Key Elements to Consider
These are exciting times for public relations. With the rise of social media communications and the integration with digital marketing,...
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Intelligo Consulting
1 min read
How to Implement Agile Marketing, from Market Mapping to KPIs
'Agile Marketing' has become the new key word in marketing strategy. An agile marketing approach is one that can respond quickly to...
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Intelligo Consulting
1 min read
[Video] What are Webographics?
In marketing we often talk about demographics to segment our target audience. However, there are even more criteria that we can use to...
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Intelligo Consulting
1 min read
[Video] How to Use Twitter for Your Social Media Marketing
Twitter is a great social media platform that you can use to increase your brand spread awareness and visibility, generate leads and...
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Intelligo Consulting
1 min read
[Video] How to Use LinkedIn for Your Social Media Marketing
LinkedIn is one of the most used platforms in the B2B world and it is one of my favourites. LinkedIn Marketing Solutions can help you...
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Intelligo Consulting
1 min read
[Video] What is Online PR?
Online PR is a below-the-line marketing activity that uses online channels to increase brand presence and improve your brand image. The...
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Intelligo Consulting
1 min read
[Video] How Can you Make your Online PR More Effective?
Online PR requires patience and a forward looking approach. Here are some suggestions to make your online PR more impactful: Be honest...
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Intelligo Consulting
1 min read
了解营销策略中的客户价值
营销已经变得越来越快，越来越高效，然而也越来越难以管理。 市场上可供使用的技术手段的确帮助市场营销员更好地识别他们的目标受众和属性价值，从而让客户更顺利、更快速地过渡到销售。 有些公司想要建立更加有效的营销策略，还可以将他们的客户与他们的营销策略相结合。...
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Intelligo Consulting
1 min read
How Can You Implement Agile Marketing?
How can you adopt an agile marketing approach? Firstly, you will need an agile mind-set. Think about transitioning from an orchestra...
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Intelligo Consulting
1 min read
Why Does Your Company Need Agile Marketing?
Why is agile marketing relevant for your business? With so much change driven by technology, marketers have to act and adjust their...
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Intelligo Consulting
2 min read
Why You Need Agile Marketing to Grow Your Business
One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses. When it...
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Intelligo Consulting
1 min read
Understanding Customer Value for Your Marketing Strategy
Marketing has become faster, more effective, and yet more complex to manage. The technologies available in the market are indeed helping...
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Intelligo Consulting
2 min read
Digital Marketing Strategy: How to Leverage your 5 'S'
In their book titled ‘Marketing Excellence’, Chaffey and Smith (2001) developed the 5s of digital marketing to provide a more effective...
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Intelligo Consulting
1 min read
From Traditional to S.A.V.E.: Latest Evolution in Marketing Strategy
Evolution in marketing is leading a transition away from the traditional 4 Ps marketing strategy. The recent S.A.V.E. approach -...
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