Intelligo Consulting
How to Implement Agile Marketing, from Market Mapping to KPIs
'Agile Marketing' has become the new key word in marketing strategy. An agile marketing approach is one that can respond quickly to...
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Intelligo Consulting
2 min read
Key things to consider when appointing a PR agency
If you are looking to appoint a PR agency to boost your brand, it is useful to have key criteria in mind. These can include the agency’s...
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Intelligo Consulting
1 min read
[Video] Corporate & Consumer PR
Consumer PR denotes any activity that targets consumers. Corporate PR refers not to the audience, but to the subject, suggesting a focus...
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Intelligo Consulting
1 min read
[Video] Crisis communication: key elements to consider
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company,...
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Intelligo Consulting
1 min read
[Video] PPC Campaigns: key elements to consider
PPC has become the must do for every digital marketing strategy whether you are in B2B or B2C, regardless of the sector you operate in....
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Intelligo Consulting
1 min read
[Video] What are Webographics?
In marketing we often talk about demographics to segment our target audience. However, there are even more criteria that we can use to...
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