Roberto Napolitano
5 Marketing Trends in 2017 and beyond
There are thousands of articles available on #marketing trends and the future of marketing. Marketing experts often talk about what to...
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Roberto Napolitano
1 min read
Marketing Strategy: Quick Wins or Big Plays?
It is that time of the year: setting our marketing for 2017! So what can we do to think more strategically? Of course, we must define our...
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Roberto Napolitano
2 min read
How to Optimise Your Digital Marketing Strategy
Many companies are challenged by increasing competition in digital marketing. So, what steps can we follow to have a clear digital...
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Roberto Napolitano
1 min read
Agile Marketing: Approach & Mindset
Agile Marketing (AM) is becoming the new marketing buzz word. So, what exactly is AM and how can marketers adapt to it? AM is a marketing...
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Roberto Napolitano
2 min read
Digital Marketing & ROI
What Metrics can Your Business Use to Measure ROI for Digital Marketing? American magnate John Wanamaker once said “Half the money I...
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Roberto Napolitano
2 min read
5 Tips to Make your Email Campaigns More Effective
Email marketing is still one of the most effective channels to acquire customers, and a cost effective one, according to recent findings...
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