There are many definitions of branding. In this blog you can find some of the most common ones to better understand what branding is

So what impact has Covid-19 has had on marketing?

The General Data Protection Regulation will come into effect on May 25 at which time organizations must be compliant. Here are key...

Market research can help you guide your marketing strategy by providing your business with information about the market you are operating...

Developing your business commercially is probably one of the most important goals for your long term corporate strategy. There are many...

First, let's start with an introduction. What are buyer personas? Buyer personas are fictional profiles of your ideal customers that you...

Marketing creates the opportunities for your brand to engage with your preferred audience and build trust. In order to achieve a good...

The future of Marketing is in data or data is king as many marketing experts say. The amount of data produced every day is overwhelming...

Marketing is changing, and it is changing fast. With new technologies available in the market, the rise of marketing automation and the...